How to Request Google Ads: A Complete Step-by-Step Guide 2025
In the current digital world, having a strong online presence is vital to business success. One of the best ways to gain visibility for your business is through the use of Google Ads, Google’s online advertising platform.
If you are new to this platform and don’t know how to request or start ads, this article will explain the entire process, step by step.
What is Google Ads?
Google Ads (previously known as Google AdWords) is an online advertising platform, allowing businesses to show ads on Google’s search engine results pages (SERPs), on YouTube, and on millions of websites in the Google Display Network (GDN).
This advertising platform allows advertisers to reach specific audiences in specific locations on specific devices (even specific times of the day!), making it one of the most powerful advertising options available.
If you are brand new to Google Ads and want to request or start an ad campaign, and need to get set up with your first ad, you need to create an account first.
Let’s go over how to do that.
Step 1: Create a Google Ads Account
The first thing you need to do to request Google Ads is to create an account as follows:
Visit the Google Ads website: ads.google.com.
Click “Start now”: Once you select to start your account, you will be requested to sign in to your Google Account. If you don’t have a Google account, you can create one.Step 2: Choose Your Advertising Goal
Google Ads will ask you to select your primary advertising goal. Why is that important?
Because choosing the right option will allow Google to optimize user-specific advertising campaigns.
Common options include:
Get more website sales/sign-ups
Get more phone calls
Get more visits to your physical location
Promote a mobile appChoose the option that aligns with your business goals.
Step 3: Choose Your Campaign Type
Once you have selected your goal, you will choose the type of ad campaign you want to create. The major campaign types available include:
Search Campaigns: Your advertisements will be placed prominently on search results when users search for keywords related to your business.
Display Campaigns: Your advertisements will run across millions of websites within the Google Display Network.
Shopping Campaigns: You can promote your e-commerce products on Google.
Video Campaigns: You can run advertisements on YouTube and/or video partner sites.
App Campaigns: You can run advertisements to promote your mobile application.For new users, Search Campaigns can be the easiest to get started with.
Step 4: Pick Your Audience
One of the best things about Google Ads is the ability to drill down to very specific audiences. You can target people based on:
Location (city, region, country)
Language
Device (mobile, desktop, tablet)
Interests and demographics (age, gender, income)If you’re a local business targeting customers in your city or neighborhood will better help the potential customers that are nearby.
Step 5: Choose Your Budget and Bidding Strategy
Google Ads works on an auction, which means you will specify a maximum amount you are willing to pay for a click (CPC – Cost Per Click) or 1000 views (CPM – Cost Per Thousand Impressions).
Here is some things you will need to choose:
Daily Budget - How much you want to spend daily.
Bidding Strategy - If you want to focus on conversions, clicks, or impressions.Example – If you set a $10 daily budget, Google will try to keep the cost around that, even sometimes going a little over or under on some days based upon traffic.
Step 6: Create Your Ad
Now it’s time for you to create your ad. A good ad consists of:
Headline - Captivates immediate attention.
Description - Explains the offer and urges action.
Display URL - The website address that shows in the ad (it can be slightly different than your actual URL).Example:
Headline: "AffordableStep 7: Pick Your Keywords
Keywords are the words or phrases that a person uses to search for products or services in Google. Choose keywords that are closely related to your products or services.
Here are some tools you can use:
Google Keyword Planner: Keywords suggestions from your industry
Ubersuggest: Free keyword suggestion tool
SEMRush or Ahrefs: Advanced keyword research systems
For Example, if you sold running shoes, some of the keywords could be:
“Best running shoes”
“Cheap running shoes”
“Sports sneakers for sale online”
Step 8: Review and Publish Your Campaign
Make sure to double-check before completing your ad:
so Are your ads attractive and appealing?
Are the keywords relevant?
no Are you targeting the right audience?
Are the budgets reasonable?
Once you are satisfied click publish and your ad campaign will be published when Google Reviews It (usually in a couple of hours).
Best Practices After You Publish Google Ads
After you publish your ad, you are just getting started, below are some best practices to follow to ensure your success:
Track Your Performance Regularly: Be sure to check in on your ads with reasonable frequency, to keep track of what ads are working and not working.
A/B Testing Your Ads: Have different ads that you can run for a certain time and compare.
Adjust Bids: If your customers are coming from company keywords, you might want to raise the bid for those keywords.
Typical Mistakes to Avoid
No clear goals: What you can't measure, you can't improve.
Poor keyword targeting: Poor keywords = wasted money.
Disregarding mobile users: A large majority of traffic comes from mobile devices these days.
Not tracking conversions: Install Google Ads Conversion Tracking so you'll know what's working.
Set and forget: Always check for improvements to your campaigns.Final Thoughts
Requesting and setting up Google Ads can be daunting at first, but once you learn the basics of how the system works, it can be a powerful tool for growing your company.
If you follow the steps highlighted above to set up your account and globally optimize your Ad Campaign then you should be well on your way to starting your advertising journey.
The only way to be successful with Google Ads, is continuous learning, testing, and optimizing. The more you put into your campaigns the better your results will be. Good luck!
