10 Most Popular Affiliate Marketing Programs in 2025
Affiliate marketing is as strong as ever, and 2025 is no exception.
With businesses transitioning online and content creators constantly expanding their reach, affiliate programs are now a viable income source for millions of marketers around the world.
However, with thousands of affiliate programs available, there were some that stood out in 2025.
Here is a list of the 10 top affiliate marketing programs in 2025 based upon commission percentage, well-respected brands, ease of use, and feedback from marketers.
10 most popular affiliate marketing
- Amazon Associates
While Amazon comes under a lot of criticism from marketers, Amazon Associates continues to rank at the top.
The commissions are generally LOW (typically ranging between 1% and 10%), but when you factor in the number of products available, the brand loyalty, and the high conversion rates, they are an easy choice.
Good for: Newbies, niche bloggers, influencers.
Tip: Identify high ticket items or multiple recommendations to maximize earnings.- ShareASale
ShareASale is one of the industry’s most popular, with over 4,500 merchants across multiple industries. Affiliates will be happy as ShareASale offers the most impressive number of brands and products available for selection.
The user interface is easy to navigate, payments usually arrive on time, and affiliates have access to useful tools like deep linking and real-time reporting.
Good for: Bloggers, niche websites, coupon marketers.
Tip: Select merchants that offer recurring commissions for more stability on your earnings.ClickBank1
1 ClickBank is still alive, especially for digital products like eBooks, online courses, and software.
2 ClickBank pays some of the highest commissions you’ll see on affiliate networks (75% commission on some products).
So, if you are an affiliate looking for some big paydays, ClickBank is definitely a platform you should join.
Best for: marketers in the health, finance, and self-help niche
Best tip: Look for a "gravity score" on products so you know how many people are selling it.- Rakuten Advertising
Rakuten has been one of the largest affiliate networks for a number of years and is still sought after in 2025!
Rakuten connects affiliates to big brands like Walmart, Best Buy, and Sephora. They are also known for building good relationships with the merchants and taking care of their affiliates.
Best for: Established bloggers, technology sites, and retail marketing Affiliate Marketers
Best tip: Use seasonal promotions with major brands to increase sales.- Impact.com
Impact has made its mark and has become one of the most sophisticated platforms for affiliates.
It has an incredible amount of reporting and a number of marketplace experiences to have when working with brands like Uber, Canva, and Adidas.
Best for: professional affiliate marketers and SaaS product marketers.
Best tip: Always optimize based on6 CJ Affiliate (formerly Commission Junction)
CJ Affiliate connects you with hundreds of premium brands and some of the top-paying offers.
It is a firm favorite for serious affiliate marketers because of its powerful reporting dashboard and reliable tracking of performance metrics.
Best for: Experienced affiliate marketers and publishers with a larger audience.
Tip: For bigger eCPMs, look for premium brands in fashion, tech, and travel- PartnerStack
PartnerStack is an affiliate program that focuses on software as a service (SaaS) and has grown quickly to connect affiliates with software companies that provide recurring commissions for each customer brought in.
You’ll find FreshBooks, Monday.com, Unbounce, and others.
Best for: B2B marketers and content creators with a technology focus.
Tip: Look for software that has high retention rates so you can earn recurring monthly revenue. 8 eBay Partner Network
eBay has an affiliate program that earns partnerships on products of all kinds, focusing on collectibles, tech products, and refurbished items.
Although the cookie duration is much shorter at 24 hours, it’s not an issue considering that people tend to buy immediately on eBay.
Best for: Review bloggers and deal websites.
Tip: Emphasize time sensitive deals or auctions to make sales quicker.- Bluehost Affiliate Program
Web hosting is one of the most profitable niches in affiliate marketing and Bluehost is one of the best. Affiliates earn around $65-130 per sale which makes it one of the highest paying single product offers.
Best for: Bloggers, Youtubers, and anyone else that is targeting people wanting to start online businesses.
Tip: Write tutorials on "how to start a blog" adding in Bluehost organically. - Fiverr Affiliates
Fiverr affiliate program is great for marketers targeting freelancers, business owners and small businesses where affiliates will get paid up to $150 for new buyers based on service(s) purchased.
Best for: Business, startup and freelancing niches.
Tip: Recommend certain Fiverr gig (i.e. logo design, seo writing) and add a tutorial around it to establish trust. Why do these programs continue to dominate the foreseeable space in 2025?
There are several reasons these programs continue to remain at the top of affiliate marketing for:
Trust brands: Affiliates will earn faster by promoting brands that consumers recognize and trust.
Variety of products: Programs like Amazon, ShareASale, and Impact have products and services for nearly every niche.
Recurring commissions: Programs like PartnerStack and SaaS based brands are not only paying affiliates but rewarding them in the long-term with commissions that are recurring vs. single lump sums.
Advanced.Advice for Affiliate Marketing Success in 2025
When it comes to affiliate marketing, success is about more than simply choosing the right programs.
Here are some key tips for affiliate marketing success in 2025: – Niche down: Be a big fish in a small pond!
The more you niche down, the more authority and trust you will build with your audience. – Dig deep for quality: Only promote products you genuinely believe in. – Use multiple traffic sources: Don’t rely on one source of traffic on its own!
Spend time mastering SEO, but invest in other traffic sources too: email marketing, social media, and maybe even pay-per-click ads too! – Track, and optimize: Use the tracking tools you are given to track your performance.
The sooner you can get the direct affiliate network data to analyze your performance the better. – Stay ahead of the curve: Affiliate marketing trends are ever-changing.
Stay in touch with the affiliate community, listen to webinars, and be sure to check affiliate marketing news as well!
Final Words of Advice
Affiliate marketing in 2025 appear to be more important than ever. Whether you are just starting or a seasoned marketer, picking the right programs can seriously help increase your earnings.
The 10 affiliate programs that I mentioned above all provide a level of trust, high commissions, or ease of use that will help you really make a name for yourself in the overcrowded affiliate space.
To get started, make the smart choice, pick a few relevant programs to your content and audience, and start building genuine, trust-based promotions, so you can start to see success!
