Top 10 Social Media Platforms That Pay Creators in 2025
In 2025, social media is more than a way to connect and consume information – it is fully functioning career for million of people around the world. For Groups like content creators and influencers and even people who casually use social media can receive real income via social media platforms that pay users for creativity, consistency, and engagement.
Are you ready to turn your scrolling habits into streams of income? Take a look at this compilation of the Top 10 Social Media Platforms That Pay Creators in 2025!
- YouTube
Monetization Features: YouTube Partner Program (Ad revenue) Channel memberships Super Thanks and Super Chat YouTube Shorts Fund Affiliate content and sponsored content
YouTube continues to be the leader in long and short-form video monetization.
YouTube shorts especially, have taken off tremendously in 2025, and creators can now earn income not only through views but with fan donations and channel memberships.
The profit-sharing eligibility requirements are at least 500 subscribers and 3,000 watch hours in the last 12 months (3 million views for shorts).
The platform even has its affiliate tools where creators can link to products featured directly from their video.
- TikTok
Monetization Features: Creator rewards program Live gifts and coins TikTok shop affiliate program Brand partnership
TikTok is still leading the race in short-form video with more monetization features than ever before in 2025! The creator rewards program took over the limits of the TikTok funds.- Instagram
Monetization features:
• Subscriptions
• Instagram Reels Bonus Program
• Affiliate shopping
• Branded Content tools
Instagram (by Meta) is now business friendly, especially for lifestyle, fashion and travel creators. - By 2025, the Reels Bonus program pays creators based on reach and engagement, and subscriptions provide a monthly recurring income from dedicated followers. Shopping tools and affiliates allow influencers to earn commissions directly through posts and stories.
- Facebook
Monetization features:
• Facebook Reels bonus
• In-stream ads
• Facebook Stars
• Fan subscriptions
• Professional Mode
Facebook isn’t dead — it’s more profitable for creators than ever. - Professional Mode launched for profiles and has opened up monetization opportunities for more users. Facebook Reels are heavily promoted, and you can now receive bonuses based on performance. Facebook Stars (digital currency from fans), and ad revenue sharing all make Facebook a viable option for Monetization in 2025.
- Snapchat
Monetization features:
• Spotlight payouts
• Creator Marketplace
• Ads on Public Stories
• Brand Sponsorships
Snapchat is increasing creators tools and funding to compete with TikTok and Instagram. Spotlight rewards viral content, and payouts can range in the thousands depending on performance and engagement. - In 2025, Snapchat also rolled out a new ad revenue share for creators with large public story viewership.
- This will only increase as creators are becoming more significant figures for brands and advertisers.
- X (formerly Twitter)
Monetization options:
(1) Revenue sharing (X Premium)
(2) Subscriptions (Super Follow)
(3) Tipping and donating
(4) Brand dealsUnder Elon Musk, X has moved in the direction of monetization for creators. In 2025, you could use ad revenue share if you were an X Premium user with significant engagement. The ‘Super Follow’ concept provides a way for X Premium users to monetize exclusive content. Content monetization on X covers even long form posts, videos and podcasts, and has become more than just micro blogging.
Monetization options:
(1) Creator rewards
(2) Product tagging & affiliate links
(3) Brand partnerships
(4) Paid partnerships
- Pinterest has never been noisily promoted, but it has turned into a goldmine for those focused on evergreen content, from recipes, to fashion, to DIY, and travel.
- In 2025, Pinterest’s Creator Rewards will pay individual creators for high performing Pins (large reward) and enable integrated affiliate links, allowing individual creators to monetize the earn affiliate commissions.
- Many brands are now in this space either partnering directly with influencers they see on Pinterest or working with Pinterest influencers to create vision-based campaigns.
Monetization options:
(1) LinkedIn Creator mode
(2) Brand sponsorships
(3) Paid webinars or courses
(4) Affiliate marketing (LinkedIN isn’t just for job seekers anymore)
It turns out, LinkedIn can be a lucrative platform for creators, as well as educators. In 2025, LinkedIn’s Creator mode was set up for creators to build a niche audience and be paid to connect with a brand, marketing their content or paid online event/course.
Affiliate tools for business products and SaaS tools are also on the table.
- Twitch
Monetization Opportunities:
- Subscriptions
- Bits (Fan Donations)
- Ad Revenue
- Sponsorships & Merch Sales
Twitch is still the go-to spot for anyone involved in gaming/streaming with a community monetization strategy of subscriptions, ad revenue, and donations (Bits). In 2025, Twitch has added new tools for creators, including metrics and monetization for smaller streamers.
It is also a great option to do live Q&As for music or education content.
- Kick
Monetization Opportunities:
- Creator Revenue Share (95%)
- Subscriptions
- Tips & Donations
- Ad Revenue
Kick may be new to the space but has created headlines for offering an amazing 95% back to streamers. This is a significant improvement in terms of royalty rates to YouTube and Twitch. Kick is quickly growing in popularity among gaming and lifestyle creators. In 2025, Kick has made these new social features and brand integrations, so it will be going to watch in the future.
Final Thoughts
The creator economy is booming and 2025 is the year to get started! No matter what your content creation style is (dance, teach, game, product reviews, share your thoughts), there is a platform that will pay you for your content. Ultimately, finding the right platform for your content and audience are key to consistency and engagement are key.
