Establish Your Brand Voice and Personality Consistency is key.
Determine what your brand “voice“ is (casual, professional, witty, authoritative) and use this voice consistently across all platforms.
Establish a Consistent Visual Identity Ensure that consistent logos, colors, fonts, and images/messaging are utilized across all social channels. This will help to create recognition and trust.
Create a Compelling Bio Your “bio“ should clearly state who you are and what you do that‘s worth following. Make sure to incorporate important keywords along with a CTA, like “Shop Now or “Find Out More.”
Create Content Consistently Consistency in posting will help you engage with your audience and maybe even attract new followers.
Create a content calendar with your postings so your audience knows when to expect you to engage with them. Engage with Your Audience Engage with your audience and reply to comments/messages/mentions.
This will help create a community of trust around your brand. Share Value–Added Content Share content that is relevant and valuable to your audience. Keep in mind your goal is to educate, entertain, or resolve some issue for your followers.
Use Hashtags Deliberately Research and use hashtags that relate to your brand & industry to expand your reach and gain new followers. Engage With Influencers or Similar Brands Working with influencers or a similar brand.
