Here are a few small but mighty ideas on how to get the word out about a business:.
1. Leverage Social Media.
Choose the best platforms (Instagram, Facebook, LinkedIn, TikTok) – Share engaging content regularly (videos, infographics, customer stories).– Use hashtags and hop on trends to help with visibility.
2. Optimize for Local SEO.
Claim your Google My Business listing.– Get listed on local directories (Yelp, Bing, TripAdvisor).– Inspire customer reviews for credibility.
3. Content Marketing.
Start a blog centered on your industry. – Create short films or infographics. – Give free resources (ebooks, resource guides, checklists).
4. Email Marketing.
Make an email list with lead magnets (discounts or free trials).– Provide personalized offers and updates. – Make emails short, valuable, and actionable.
5. Networking & Partnerships.
– Work with complementary businesses.– Attend industry events or local meetups. – Join online groups and participate in discussions.
6. Run Online Ads.
Use Google Ads to project people running specific searches. – Use Facebook and Instagram ads to promote, classes or events, or plan this out for local delivery to network subscribers. – Retarget website visitors, in order to spark or nudge conversion to sale.
7. Offer Promotions & Discounts.
Run a limited time offer in order to create an urgency factor. – Create referral programs in order to spark word of mouth marketing. – Incentivize loyal customer profiles for return business(Like exclusive discounts, etc).Are you looking for more ideas on any of these?
