How to Start Making Money on Social Media in 2025
for long-form, higher effort content. Good for audible talent.
Facebook: Old-school platform; many users, but getting less engagement.
LinkedIn: Business networking site; proper promotion allowed.Individual factor: audience size
- If you have a wow factor, it doesn’t matter – you can grow from 0 – 300,000 in 6 months. However, the trick is geographical. OMS (Over My Shoulder) factor. No one in my area has made it big. People go through denial (period) (Sorry – Doyle) but if you are creating good quality content and offering up value, people will recognize and latch on to you. It is easier to transition from a person 18-30 than someone is pushing 60.
Step 2: Choose Your Content Style
Remember the awareness types? That will help guide what kind of content you’ll make – choices include:
Video (BS), Webinar, Interviews, Quizzes.You’ll also want to add value – so this separates you from millions of other content creators. We need to break shit down further, or you’ll just be another aka, creator out there. Theres a place for you. Working nurse or doctor – stick to one of the medical professions, you might do healthcare aesthetics like practical/wellness/natur healing/reflexology. Find your niche.
Step 3: Monetize Your Content
Please do not leave this one blank – find an influencer coordinator to take your info to the market place of choice. Never take the steps to commit to – times have changed, we are getting paid for our time & labor like never, I myself just accepted a part-time position and started freelancing & consulted. You are not going to know how much or to whom you’ll get paid until after you’ve submitted the application. First ask what are there by what means they would appreciate you to promote before signing any contracts.
This is the steps as I see it in all these angles – social media is here to stay, and we have the tools and resources to pursue this. You’re going to want to learn/practice the practice of documenting every-ting when you begin to promote and grow your account, and then produce the branding and values you’ve listed/acted by developing content and partnering with peer creators. Social media marketing can be simple – if you let it be simple – also allows you to build real community among peers and introduce yourself to industry values & standards. Was there value to that?
Step 2: Choose a Niche You Are Interested In
Choosing a niche helps you draw a more specific audience where it is more likely that someone who follows and engages with you will trust your content. Some of the most profitable niches for 2025 include:
- Personal finance
- Health & fitness
- Beauty & skincare
- Parenting
- Technology & gadgets
- Digital marketing
- Travel & lifestyle
- Education & e-learning
Choose something you are passionate about because authenticity is much more important than perfection!
Step 3: Grow Your Brand
You do not have to be a celebrity to sell your personal brand. Your brand is how others will remember you and relate to you. Your brand will consist of:
- Your username/handle: Choose a name simple but catchy and keep it consistent across platforms.
- Profile bio: Be clear about who you help and what you do.
- Visual Identity: Colors, fonts and tone of voice in posts & captions
- Content Topic Themes: Choose 2-3 topics to stick to, so you do not confuse your audience.
Consistency helps build your brand where it stands out with so many competing voices.
Step 4: Make Great Content
To earn a living, you need attention. To get attention, you need great content! Your posts need to be…
- Entertaining (funny, relatable)
- Educational (how-to, tips, breakdowns)
- Engaging (ask questions, initiate discussion)
Try using free tools like Canva (design), CapCut (video editing) and ChatGPT (ideas/captions) to create posts that add value.
Step 5: Expand Your Audience
You can still start monetizing with only 100 followers, but as you grow, the opportunity for making more money will also increase. Here are some ideas to grow your audience more quickly:
Use trending hashtags and sounds (especially on TikTok and Instagram)
Work with other creators
Post consistently (at least 3-5 days a week is ideal for posting)
Answer your @ mentions, comments and DM's
Post user-generated content and shout outsWhat is most important is to show up consistently and remain active!
Step 6: Choose Your Monetization Method
Once your audience starts interacting with you, there are lots of ways to make money:
- Affiliate Marketing
Promote other people’s products and earn money each time someone buys using your link. There are lots of great options:
Amazon Associates
ClickBank
Impact
ShareASale
Digistore24Add your affiliate links to your bio, stories or video descriptions, and start making money!
- Brand Sponsorships
As you start to gain traction, brands can pay you to promote their products, or you can reach out directly to brands to pitch them. Create a social media media kit showing your audience and engagement insights.
- Selling Your Own Products
You can sell:
Ebooks or digital downloads
Courses or online webinars
Physical product via Shopify or Etsy
Merch (T-Shirts, mugs, etc.) - Ad revenue
Some platforms pay you directly for the views on their content:
Youtube Partner Program
TikTok Creator Fund
Instagram and Facebook Reels Play BonusStep 7: Measure Results and Optimize
Use the analytics available on the platforms to see what you’re doing well and how you can adjust your strategy. You will want to look at:
Which posts garnered the most engagement?
When is your audience most active?
Which monetization methods are working best?Also consider using apps like Later, Metricool, or Hootsuite to plan and measure your content performance.
Step 8: Keep Yourself Going with Trends
Social media is always changing. Stay subscribed to newsletters, follow influencers in the industry, and remain involved to list. Here are some trends you can expect in 2025 :
AI-generated content
Interactive Reels and short-form video
Social commerce and live shopping
Micro-influencer marketing in niche areasIf you’re involved early you will be way ahead of others.
In Closing
Making money on social media in 2025 is not unattainable, you just need to be intentional and consistent. It is possible to start with a small amount of money or to grow it into a 6-figure online brand. Start small, be intentional, but always give value.
If you maintain diligence, creativity, and persistence, you can eventually turn your favorite platform into a paycheck. Start today! There is an audience for everyone, and they are waiting for someone like you to show up.
