How to Monetize Your Facebook Page in 2025 Complete Guide
Facebook is still one of the most powerful places for content creators, influencers and businesses to earn money online, and as of 2025, Facebook just expanded its monetization tools even further to give users even more ability to earn from their content. In whatever capacity you are operating, whether it is as a personal brand, a fan page, or as a business, this step by step guide gives you exactly what you need to know about how you can monetize your Facebook page.
- Meet Facebook’s Monetization eligibility requirements
Before you get going with monetization, you will want to verify that your page qualifies. As of 2025, Facebook has the following requirements:
Page (not profile)
Minimum of 5,000 followers
600,000 total video views in the last 60 days
At least 5 active video uploads
Content must comply with the Facebook Partner Monetization PoliciesYou can check your eligibility status in the Meta Creator Studio by clicking on the Monetization tab.
- Use In-Stream Ads for Long-Form Videos
In-stream ads are video ads that play ahead of, during, or after your content. If you publish videos 1 minute or longer, Facebook may automatically add in-stream ads at breaks based on viewer retention behaviour.
Tips for Success:
Create high-quality videos that are over 3 minutes; include a call to action (CTA) prior to the ad breaks. This will ensure your audience stays on the video!
- Think of Mixed Revenue from Facebook Reels Monetization
Facebook Reels is currently one of the best-performing content types on the platform. Facebook is creating new monetization opportunities for Reels creators in 2025 like bonus programs and ad-overlays.
Here is how it works:
Ads will show as banner or sticker ads within your Reels
Creators will earn based on ad impressions and total watch time
Your Reels will need to be original, 60 seconds or less, follow the community guidelines, and cannot be another Reels creator's videoPro tip – Utilize trending audio and hashtags to increase discovery and reach new audiences!
- Set Up Facebook Stars for Live Streaming
If you frequently go live, you can monetize your streams with Facebook Stars. Fans can send you Facebook Stars during live broadcasts to show their appreciation. Each Facebook Star is worth $0.01 USD!
Requirements –
Must be 18+, have a minimum of 100 followers
Live stream a minimum of 4 hours per month
Must follow Facebook's monetization standards and community standardsHow to capitalize –
Encourage your fans to send you Stars by giving them shoutouts or offering exclusive Q&A
Promote your live streams in advance to build momentum- Add Fan Subscriptions
Fan subscriptions are fans who pay a fee (usually $4.99 a month) for access to exclusive content, badges, and perks.
Benefits –
You will receive monthly recurring income
You will build an even stronger connection with your most loyal fans
You will be able to capitalize on the "Supporter-only" posts feature You get to customize your perks like:
Exclusive behind the scenes content- Collaborate with Brands with Facebook Brand Collabs Manager
Facebook’s Brand Collabs manager connects brands with creators to help them find the appropriate brand for sponsored posts, product placements, or affiliate collaborations.
Requirements
1,000+ followers
High engagement
Follow the guidelines of authenticity and disclosureTips
Stay within a specific niche for better brand partnerships
Display your previous partnerships and audience demographics in your media kit- Sell Digital or Physical Products
Your Facebook Page can also be a selling platform to sell products such as merchandise, eBooks, online courses, or physical products.
Selling Options
Facebook Shops (if you have a Facebook shop, you can link a Shopify or WooCommerce shop)
Link out to your website or landing page
Use the shop tab on your page.Pro Tip: Go Live with your products and show in real-time the products to create engagement.
- Facebook Performance Bonuses
As of 2025, Facebook has begun offering many more performance-based bonus programs for creators that reach certain goals when producing content in engagement, reach, or growth.
Types of Bonuses:
Reels Play Bonus
Live Stream Bonus
Engagement Bonus (likes, shares, comments)Make sure you regularly check your Creator Studio dashboard in case you have any bonuses available.
- Use Affiliate Marketing for Facebook Monetization
Affiliate marketing is another fantastic monetization method. You can share affiliate links via anything; posts, stories, or videos. When someone clicks a link and makes a purchase, you earn a commission.
Rules:
Always disclose you have an affiliate relationship
You must share links in the context of informative content, and not as a stand-alone promotionBest Practice: Create product review or tutorial content that incorporates the affiliate product to increase your click through and purchase.
- Use Facebook Groups to Expand Your Reach
Facebook Groups can drive engagement and loyalty, and can therefore be a great way to build a community that further feeds into your monetization strategy.
Ways to monetize Groups:
Offer these groups only to people who subscribe
Promote your products or services to the most engaged group of fans
Share your affiliate links or some partner contentClosing Thoughts for Monetizing Your Facebook Page in 2025
Be Consistent: You need to continue to post and keep the page alive to continue growing, gaining followers and growing your audience.
Use Analytics: Use the Creator Studio more to see what content gets the most views.
Stay Up to Date: Facebook is known to frequently change its monetization policies, so make sure you check consistently.
Be Authentic: Aim to create real relationships with your followers. The more loyal your audience, the better you will monetize.Conclusion
Facebook has a sizable number of monetization tools being offered in 2025 for creators, influencers and businesses. The breadth of monetization products offered from in-stream adverts on Facebook, ad revenue on the use of creator studio to as you scroll through your news feed on the platform.
