How to Make Money on Facebook Reels in 2025
In 2025, the Facebook Reels feature has shifted from a video-to-video capability to become a viable income source for creators. There are currently 2 billion monthly active users on Facebook and Reels presents an amazing opportunity for content creators, business owners and influencers to gain a large audience to monetize their expertise.
- If this is your first time attempting to earn income through social media or you are a content creator rather who is already deep into the process and simply curious about the next platform to dabble in, this guide explains how to earn money with facebook reels in 2025.
📌 What Are Facebook Reels?
Facebook Reels are short form vertical videos (90 seconds max) that are made primarily like Tik Toks or Instagram Reels. You are able to create content with music, filters, effects, or with Raw Voice, in order to entertain, educate, or inspire visual audiences.
What is different with Reels on facebook in 2025 is the enhanced monetization features available to creators that meet the eligibility criteria worldwide.
💵 1. Facebook Reels Play Bonus Program (Updated 2025)
Facebook continues to offer their Reels play bonus program, in which they payout eligible creators based on the performance of their reels.
Here is how it works:
Facebook invites creators to participate (usually through the Creator Studio or Meta Professional Dashboard).
You will get paid based on your Reels views, engagement, and continuity.
Payouts ranges from $100 to overall $5000 per month, based on
- In-stream Ads on Reels
In 2025, automatic ad placements were introduced to Reels. The ads are short, between short video clips, and creators can earn money from the ads.
Requirements:
✓ 18+
✓ Complies with Facebook monetization policies
✓ 5 originals Reels in the last 30 days with 100,000+ total views
✓ 📊 Ad revenue is dependent upon the CPM (cost per thousand views), audience location and engagement with the ads.
⭐ 3. Facebook Stars (Fan Support Model)
Fans can send you Stars during your Reels, in particular during live video sessions or most popular clips. The best part is, that each star is worth a cool $0.01; it can add up quickly!!
How to turn stars on:
* Go to Creator Studio > Monetization > Stars
* Turn on Stars for Reels and pick a day and regular time you will go live to interact with your fans.
* 🔥Tip: Encourage viewers to send stars by making entertaining or educational content, and mention and thank your supporters in the comments.
🛍️ 4. Affiliate Marketing Based on Reels
In 2025, affiliate marketing is a great opportunity through Facebook Reels. You can established your Reels, to promote products and earn a percentage on any sales.
How to get started:
* Register for Affiliate Programs (Amazon Associates, ClickBank, ShareASale), etc
* Choose only products appropriate to your influence (influencer-niche products).
- Brand Deals & Sponsored Reels
Brands are always searching for creators who produce authentic content featuring their products. If you have a dedicated audience, brands may pay you to include their products in your Reels.
How Much Can You Make?
Micro-influencers (10k-100k followers) can expect to earn $100- $1,000 per Reel.
Mid-tier influencers (100k-500k) have potential to earn up to $5,000 per post.
Top creators earn $10,000+ per campaign.🤝 You can look for brands who want to work with creators on sites/marketplaces such as Creator Marketplace, Famebit, or Heepsy.
🎨 6. Sell Your Own Digital Products
If you are a digital creator (designer, coach, musician)–Use Reels to promote your own products, such as:
Ebooks
Courses
Presets
Templates
MerchFacebook allows you to direct traffic to your website or store on your profile or in the comments section. Use Reels to demonstrate value and build trust with your audience.
⚙️ 7. Use Facebook Creator Studio & Insights
If you want to maximize earnings, use Creator Studio and the Meta Business Suite to track the performance of your Reels and use the insights to create more of what is currently working for you. The Insights can tell you the following:
What Reels perform the best
The best day and time to post
The location of your audience
How much you have made from ad revenue and bonuses
📅 Posting 3-5 quality Reels each week substantially increases potential to go viral along with your potential to earn money.Ways To Get Your Reels To Grow Fast 2025
- Hook them in the first 3 seconds: You need to grab their attention quickly.
- Post consistently: You want to post reels several times a week.
- Use viral music & hashtags: Use the same audio and hashtags that people use.
- Add subtitle/captions: 80% of people watch with no sound.
- Interact in comments: Reply to fans whenever you can to help increase visibility.
🚀 The more entertaining, educational, or emotional your Reels are, the more likely they will be shared and have a chance to go viral.
🚫 Don’t:
To stay in good-standing for monetization, and to not get banned from the platform make sure you do NOT:
- Repost your TikTok videos –with a logo on it.
- Use any copyrighted music that Meta did not approve.
- Post misleading/false content.
- Promote adult/violent/illegal things.
Facebook has a very strict monetization policy, and they don’t take rule-breaking lightly. If you do break rules, you risk demontization and/or being banned from page.
🔚 FINAL THOUGHTS
Earning money from Facebook Reels in 2025, is no longer just for huge influencers. If you have the right strategy, consistently producing content, and activity engaging with your audience, anyone can earn a real income off of Reels.
There are many ways to earn right now from bonuses, ads, affiliate links, and brand deals! Facebook
