Best Affiliate Programs for Social Media Creators 2025 Edition
Welcome to the economy, social media creators are now no longer simply entertainers or influencers – but full on entrepreneurs. One of the best and simplest ways to monetize your social media presence is through affiliate marketing. As a creator, you can promote products or services by recommending them and earn commission on sales, which means you can convert your content into a steady stream of income. As of 2025, opportunities with affiliate marketing have changed dramatically; social platforms now are more unified with different affiliate systems than they have been in the past.
Here are the best affiliate programs for social media creators in 2025 whether you are using Instagram, TikTok, Youtube, Facebook or you’ll be on some other platform, such as Threads or Lemon8.
- Amazon Associates (Amazon Influencer Program)
Best For: Creators with substantial product-based content (tech, beauty, fashion, etc.)
Amazon continues to be a behemoth in the affiliate marketing landscape because of their breadth of product offerings and trust factor. Amazon’s Influencer Program was created specifically for creators, and features shoppable links and personalized storefronts that can be easily integrated into a creator’s Instagram Stories, TikTok bio or Youtube description.
Pros:
Easy to sign up and set up
Trusted Brand with a high conversion rate
Access to almost every type of productCons:
Low commission rate (1%-10%)
24-hour cookie duration meaning only commissions made within a day after click will give commission.- Impact.com
Best For: Creators looking for a wide variety of top global brands
Impact is an affiliate network that connects influencers to hundreds of major companies including brands like Canva, Adidas, Walmart, and Uber. Impact offers deep tracking, unique links specific to an influencer’s page, and flexible payment options.
Pros:
Quality brand access
Real-time analytics
Increased commission opportunitiesCons:
More complicated for beginners
Application approval needed for every brand- ClickBank
Best For: Digital product promotions (courses, eBooks, software)
ClickBank is one of the largest marketplaces for digital products. It’s popular for creators in finance, fitness, self-improvement, and online education, and it’s known for some of the highest affiliate commission rates — in many cases, up to 75%.
Pros:
High commissions
Easy entry, and no approvals
Great for niche marketsCons:
Lower-trust products than Amazon
Some low-quality/spammy products- Rakuten Advertising
Best For: Fashion, electronics and lifestyle creators
Rakuten works with brands like Sephora, Best Buy and Macy’s, making it a choice platform for creators who do style, shopping hauls or gadget review content. It’s a solid option for Instagram and YouTube creators who target shoppers.
Pros:
Quality, recognizable brands
Reliable payments
Deep Linking toolsCons:
Harder to get approved
User interface can- Shopify Affiliate Program
Best For: Business Influencers and Entrepreneur Creators
Shopify offers affiliates a commission for referring new users who sign up to start an online store! Creators who produce content about all things e-commerce, digital business, and passive income can earn $100+ for each signup.
Pros:
High payouts for referring your audience
Strong support and resources
Evergreen content potentialCons:
Must have a business audience
Limited product mix- ShareASale
Best For: Creators looking for simplicity and variety
With more than 20,000 merchants, ShareASale has programs in fashion, tech, home, and more. ShareASale is an easy-to-navigate, beginner-friendly platform that can work great for small to mid-sized influencers.
Pros:
Good reputation (long-standing)
Large variety of merchants
Easy reporting DashboardCons:
Some merchants are outdated
Each sponsorship requires individual approvals- CJ Affiliate (formerly Commission Junction)
Best For: Professional content creators and bloggers
CJ Affiliate is one of the oldest and most reputable affiliate networks. They have high-end brands like GoPro, Grammarly, and Expedia. This is a great option for creators who have an established following with a clear niche.
Pros:
Access to premium programs
Great analytics and reporting
Scalable for the long termCons:
Higher barrier to entry
Longer approval process- LTK (LikeToKnow.it)
Best For: Fashion, beauty, and lifestyle influencers (especially on Instagram and TikTok)
LTK allows creators to create shoppable content using affiliate links from some of the best fashion and beauty retailers. Fans are able to purchase outfits or products that feature in the content creator’s photos/videos through a clean, influencer-branded storefront.
Advantages:
High converting links
Great for visual platforms
Popular among fashion creatorsDisadvantages:
Application only
Commission rates vary a lot- PartnerStack
Best For: SaaS and tech influencers
PartnerStack is designed for creators who promote software tools onboarded on the PartnerStack platform that might include Canva, FreshBooks, or Notion. They would be a fantastic affiliate partner for tech-focused YouTubers, creators on Twitter, and business podcasters.
Advantages.
Recurring commissions on subscriptions
A valuable audience to target
Transparent dashboard Disadvantages:
B2B focused (not for every creator)
Some technical knowledge required- eBay Partner Network
Best For: Creators who review or resell tech, collectibles or second hand items
eBay’s affiliate program allows creators to earn commissions when people buy products the creator links to. It has proven effective for anyone on YouTube or very specific reviewers (vintage items, refurbished gear, etc.)
Advantages:
Global brand reach
Trustworthy brand
Potential for auction-based contentDisadvantages:
Lower commission rates
Cookie duration is shortFinding The Right Affiliate Program
Not all affiliate programs will be a fit. The right affiliate program for you depends on a few key items:
- Your vertical (technology, fashion, fitness, education, etc.)
- Your audience’s characteristics (baby boomers interested in gardening, Gen Z college students, etc.)
- The content you are producing (videos, images, blogs, short posts, etc.)
- So, any restrictions from platforms (like whether or not you can’t no longer include affiliate links but still share information about a product. It is always best to disclose, some platforms have specific requirements for disclosure).
Tip : Pick a few affiliate programs you like that tie to your niche, and see what performs best. You will want be mindful to keep that trust with your audience, and that the products you are recommending are related to their interests.
Conclusion
Affiliate marketing is an income opportunity for social media creators that is likely to still exist in 2025, whether you are a TikTok creator doing health product reviews or a YouTuber sharing information about business tools, affiliate programs will always exist relative to the type of content you have. Platforms will always changing over time creating opportunities to monetization you don’t even know of yet. Just remember to be yourself, pick good quality products, and earn the trust of your audience.
